... and has been for years now. It is truly a part of my everyday life. Can’t say that about many others. Why? 1. Easy to learn/easy to use. HUGE! 2. Auto -organization by category/isle. It just does it for me! And I can refine to match a specific store as well. 3. I create lists for multiple kinds of stores (Hardware, dollar store, Asian market, grocery, Costco, etc) so items to be purchased are always in the right place. 4. Since my phone is always with me, I can always add an item I need to a list at any time and any place. And my lists never get lost - unlike those old paper lists The app is just plain terrific!